Studying the SEO interview questions bring in the confidence to go ahead for the interview
Optimization of websites is very important for getting more traffic from different sources as well as getting repetitive visitors. Traffic can decide the future of a business that is why the demand for an expert who knows SEO better than others is high. Employers tend to recruit individuals, who can analyze, review and implement changes to a website and maximize traffic.
Do you know how to crack a job interview? Though it is not rocket science, still you need certain preparation. Remittance Sol can be a helping hand, providing a great collection of carefully chosen SEO interview questions and their answers. Master these questions and become an eligible candidate.
We are strongly concerned about our liability which is generating confidence in you and getting you prepared for the interview that is why we have carefully designed this guideline for you equipped with essential questions. This will help you to impress the interviewer and secure your desired job.
Ever wondered when you search something in search engine how they show you the results. I mean how they ordered the page so that what you are looking for will most likely be in the first link. It is done through the words which you write in your search bar. Any search engine will match the keywords of the page and the words which you have written in the search bar. This is called search engine optimization (SEO). If you are preparing for the interview of the SEO then you are at the right place.
SEO Interview Questions and Answers for 3 years or more experience
Q. What creates a website search engine friendly?
Ans) Several factors make a website search engine friendly, as well as keywords, quality content, titles, metadata, and so on. A website desires these factors to be placed by a search engine and so found by a user.
Q. However does one measure SEO success?
Ans) You would possibly wish to answer this question supported by the sort of company you’re interviewing for, as goals might differ. In addition, there is a range of how to evaluate key performance indicators (KPIs) and, therefore, success. throughout an SEO interview, potential answers might include increasing traffic to a website or specific landing page, increasing conversions reminiscent of news report signups or sales, growing the number of incoming links, driving traffic for a specific keyword phrase, or increasing referral traffic. It’s essential that an SEO skilled measures result to understand if the techniques and strategy ought to modification to succeed.
Q.In which way did you learn SEO?
Ans) Obviously, this answer can depend upon your individual situation, however, it matters because a possible employer desires to make sure that you simply are well-versed in SEO best practices. If you learned SEO by the seat of your pants at your last job because somebody had to try and do it, an employer would possibly doubt the quality of the skillset you offer. And, if that’s the case, you’ll be able to perpetually get certified before applying for that job to make sure you’re well trained!
Q. Which SEO tools does one often use?
Ans) You can doubtless have tools you’re acquainted with, and you’ll wish to speak regarding those. If you don’t nevertheless have abundant of a toolbox since your new SEO, examine the multiple webmaster tools Google offers, likewise as the tools offered by Moz.
Q. In which way do you approach keyword research?
Ans) As with the question above, your answer would possibly vary. You’ll want to clarify which keyword tools you utilize for research, as well as however you move it. For example, if you utilize Google Keyword Planner to try and do your keyword research, then that’s your answer for the tool used. however, you need to additionally make a case for how you go about it. you need to demonstrate you are doing over simply guess at a keyword and kind that into the tool before checking the results. For example, maybe you use personas to contemplate potential issues an opportunity faces, and you explore keywords around that. you ought to also explain that you simply consider longer keyword phrases, search volume, and therefore the fight of a keyword. Demonstrate that your knowledge to seek out the sweet spot in keyword research, wherever the keyword narrower thus it’s targeted and has smart search volume, however, isn’t extremely competitive.
Q. What is web page speed and why does it matter?
Ans) Page speed relates to how rapid your web page hundreds for a person, something Google takes under consideration whilst rating websites due to the fact that a quicker loading web page immediately translates to a higher person experience. If the interviewer asks what you’ll do to boom web page velocity, describe how you’ve performed this in the earlier times with examples together with decreasing photograph sizes, allowing compression, decreasing redirects, eliminating render-blocking JavaScript, leveraging browser caching, enhance server reaction time, the use of a content material distribution community to compress files, optimizing the code, etc.
Q. What is SEO and List its types?
SEO(Search Engine Optimization): SEO stands for Search Engine Optimization. SEO is the method of changing the top rank of a webpage or website in the search results of a search engine. SEO is a process of keep changing the position of a webpage or website in a search engine results by using desired keywords or phrases.
There are two types of SEO
- ON page Optimization.
- OFF page optimization.
Q. What is Link Building in SEO?
Link building basically means “making incoming links to a website”. This can be achieved in many different
ways.
Here are a few examples of link Building:
- Reciprocal linking is what we call when two webmasters decide to link to each other’s sites.
- When you submit your site to website directories, you get a link from these directories to your website.
- When you buy blog posts from a blogger, where he or she writes a blog post about your site, and links to
it, is also a very important link building practice. - If another site publishes a popular newsletter, and mentions your website, with a link to it, this is also
considered link building.
Q. Describe Alexa Rank in SEO?
Alexa is a Ranking System set by Alexa.com. Alexa calculates the quality of the website and gives the rank to
the website that is compared with world-wise websites and gives the local rank according to the domain
registered country. Alexa gives more information about the website i.e. how many people are visiting the site daily, bounce rate and shows the number of backlinks the website contains.
Q. Explain 301 Redirect and when would you use it?
The meaning of 301 Redirect is ‘moved permanently’ and is a way to send both users and search engines to a
different URL from the one they originally requested.One can use 301 redirect to permanently move a website
to a new domain.
Q. List some advantages of link building in Seo?
Advantages of link building in Seo
- Link building increases quality traffic from relevant sites.
- If there are many higher quality links to a website, the website that is linked to, is considered higher quality as well.
- Link building puts your website on a map, so to say.
- More traffic through your link-building efforts means more income from your website.
Q. Differentiate between Dofollow and Nofollow?
Dofollow link
A dofollow link is a kind of hyperlink that enhances the ranking of your site as it acts as a backlink that is counted by search engines.
Nofollow link
A no follow link is an HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in the search engine’s index.
Q. What is Canonical URL?
Canonical URL is preferred URL among different versions of your website URL. It helps the search engine chooses one to use among multiple. You can set canonical URL of your website or page are below
<link rel=”canonical” href=”your-preferred-url”/>
Q. What is the long tail keywords?
Long-tail keywords are used to target specific user queries. Long tail keywords are longer and contains two or
more words.
Q. What are LSI keywords?
LSI stands for Latent Semantic Indexing. LSI keywords are conceptually related terms that search engines use
to deeply understand the content on a webpage.
Q. What is a No-Follow link?
Nofollow links are a type of link in HTML that is created by adding rel=”nofollow” attribute. We create nofollow links to instruct search bots to not influence the target link to rank or follow in index.
Example:
<a href=”https://externalwebsite.com” rel=”nofollow”>Seo Nofollow Link</a>
Q. What is a Do-Follow link ?
Dofollow links are the type of links that allows search engines to follow the link and reach to the target website.
Dofollow passes the links juice and a backlink. By default, all links are the type of Dofollow.
Q. List Types of SEO?
There are mainly two types of SEO.
- OnPage SEO
OnPage optimization incorporates those systems that should be possible on the pages of a site. On page optimization includes guaranteeing whether a specific site page is organized in a way with the goal that it gets found by the web indexes for given keywords. It, not just aides in getting great internet searcher positioning additionally expands general decipherability of the webpage.
- OffPage SEO
Off page SEO alludes to procedures that can be utilized to enhance the position of a site in the web index results page (SERPs). Numerous individuals partner off-page SEO with third-party referencing yet it is not just that. It is a normal procedure and must be done morally for better and long-term results.
Q. What is On Page and Off Page Optimization?
On-Page and Off-Page both activities play an important role in the SEO of a website.
On-page Seo Activities consist of:
- Optimization of Page Titles
- Optimization of Meta Descriptions
- Use search engine friendly URLs
- Use (H1, H2, H3, H4, etc.) heading tags in your body.
- Keyword Density: Use relevant keywords in your article.
- Optimize page images.
- Do proper Internal Linking.
Off-page Seo Activities list
- Social Networking Sites sharing
- Blogging
- Blog Marketing
- Forum Marketing
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Baiting
- Image Sharing
- Video Marketing
- Local Listings
- Article Submission
- Quora Answering
Q. What do you mean by Page Rank or PR?
PageRank (PR) is an algorithm used by the Google search engine to measure the authority of a webpage. It was invented by Larry Page and Sergey Brin the founders of Google.
Q. What is an in bound and out bound Link?
Inbound Links: These links are the type of links which are coming to our website from another website.
Outbound Links: These links are the type of links which are going from our website to another website.
Q. Why backlinks are important in SEO
Backlinks also are known as inbound link are links from another website to our website. Backlinks are important because some search engines like Google, Bing give more credit to websites that have a good number of quality and relevant backlinks. At the time of creating backlinks, it is recommended to check website authority and spam score.
Q. What are best ways of getting a real backlinks to your site?
Below are a few good ways to get real Backlinks.
- Create Infographics.
- Write good articles that people links.
- Do Guest Posting on Niche Website.
- Spy your competitors.
- Write testimonials
Q. What is Google Sandbox?
Google Sandbox effect, also known as sandboxing and/or Google penalty is the name that is given to the observation of the system by which Google ranks a large number of web pages in the index of its own. Not everybody is sure of its existence but it is believed that this filter came in the Google algorithms more than a decade ago in 2004, somewhere around March.
Q. What are the character limitations of title and description tags?
Latest character limits of title and description tags
- Description tag Length: Approximately 160 characters.
- Title Tag Length: Approximately 70 characters.
Q. What is Cloaking?
Cloaking is a technique in SEO in which two different content is presented one for search engine crawlers and
other is for user browser. This technique is considered as a violation according to Google’s Webmaster Guidelines.
Q. What is Keyword Density?
Keyword density is the percentage or amount of keywords or phrases that are present on a web page in comparison to the total number of words present on the page. It is the keyword density by which the relevance of a web page with a specific keyword phrase or keyword is determined, under the concept of Search Engine Optimisation. It is important to understand the context of keyword density for better SEO.
Q. What is HTML Sitemap?
The HTML sitemap is site navigation’s text version that too in a bulleted outline. The visitors of the website can easily look for a topic on the sitemap which they are not able to find anywhere on the site by navigating and searching through menus, or the site. With the help of an HTML sitemap, the visitors on a particular site can easily move on the website from one page to another.
Q. What is XML Sitemap?
The XML Sitemap is a type of text file that serves the purpose of containing details regarding all the URLs on a particular website. And not just the URLs but extra information about each one of them as well such as metadata, their importance, their other versions, etc. But the main use of a sitemap is to assist the search engines to crawl the website easily so that new changes can be fed to the crawlers directly.
Q. Explain what is SERP?
SERP stands for Search Engine Results Page, or Search Engine Results Page, and refers to the list of websites that a search engine returns in response to the keywords of the search. The results usually include a list of websites with their titles, links to the sites and a short description showing where the search matches the content of the page. Search engines can show three types of results: lists of sites that have been indexed by search engine spiders, lists indexed directly by people and lists of links that paid to appear in search results. There is also search for images, maps, news, and blogs.
Q. Explain Link Baiting.
It is any content or feature on a website that in some way encourages visitors to create links to it from their own sites. It is the best free and legal strategy, but the most difficult to achieve. Your site needs to contribute something really valuable to get hundreds of links.
Q. What is the difference between SEO and SEM?
When talking about Internet Marketing and achieving better positions on the search results page, there are 2 words that are really the acronym in English of different processes, which are often confused or used as synonyms for Web Positioning.
The difference lies in the way in which this positioning is achieved in the Search Engines. SEO is the acronym in English of Search Engine Optimization, Optimization for Search Engines or Search Engines. This process deals with the natural way in which a Website appears on a Search Engine, also known as an “organic search”. The other process, known as SEM (Search Engine Marketing), is to get better places through sponsored links. A company or business that is very clear about its market and that knows the needs of its customers very well is surely already in the top places in the Search Engines. However, it is essential to stay one step ahead of the competition and improve our score (ranking) in the Search Engines. This will increase the traffic of prospects and potential customers to our Website.
Q. What is Rank brain in SEO?
It is a machine-learning artificial intelligence system which helps Google search engines some of its search results, in particular, rare or one-of-a-kind queries. Launched in early of the year 2015 and used globally by Google.
Further Reading: https://moz.com/learn/seo/google-rankbrain
Q. What is Keyword Prominence in SEO?
Keyword Prominence in SEO is a technique to place keywords or phrases within a Web page in areas like page header, meta tags, opening paragraph or start of a sentence.
