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What is Search engine optimization (SEO) and It’s Types?

The full form of SEO is Search Engine Optimization. It is basically a process in which we make the website search engine friendly and user-friendly. The goal of SEO is to get organic traffic on the website and make it appear for some particular terms in SERPs. If you are reading this article then you should also consider reading SEO interview questions which can give you more clarity on the topic.

There are various types of SEO

  • Technical SEO

  • On-page SEO

  • Content SEO

  • Off-page SEO

  • Local SEO

  • Mobile SEO

  • ECommerce SEO

The most commonly used SEO is technical, On-page, and Off-page SEO.

Technical SEO

As the name implies, technical SEO affects the visibility of a website in search engines on technical parameters. Its main aim is to ensure the crawlers of search engines can crawl and index the website without any problem.

On-page SEO

On-page SEO is one of the major ranking factors of a website to show on SERPs. it helps the search engine to understand the website page and also helps to generate a snippet to show in the SERPS.

Guidelines to follow while doing On-page SEO are:

  • Optimize your page titles and descriptions: This is one of the critical factors in SEO. Page titles and descriptions help the search engine to understand the page and also to get a snippet to show in the SERPs.
  • Optimize your H1Tag: This is one of the key factors in ranking a page in the SERPs. Generally, we target the main keyword in the H1 tag.
  • Page formatting: In the world of SEO, page formatting plays an important role in the rankings. Although the search engines can’t see a page like a human but when a search engine analyses a page to understand how it will look to a user.

Content SEO

As we say in SEO “content is the king”. Content SEO is a part of On-page SEO but nowadays all the digital marketers take it as a separate entity. It is one of the big factors in SERPs. Publishing original and user-friendly content is the key to get a better rank in SERPs.

Off-page SEO

Off-page SEO can be used to promote your website on the internet. Where all the previous techniques are focused on website content and infrastructure. Office JCO helps us to get outbound links to our website which gives the search engine a signal that this website is a popular website on other domains too.

Local SEO

Local SEO is basically done for small businesses. Local SEO is used when the client requires people to visit his or her Store/office in the area. It is the best way to generate local leads and business.

Mobile SEO

Mobile SEO is one of the major factors for the ranking of a website in the SERPs. According to research 60%of traffic coming to the website is from mobile. That is why almost all search engines publish guidelines related to how you can optimize your website according to mobile.

ECommerce SEO

ECommerce SEO is a separate industry where you have to work differently. eCommerce SEO is very complex as compared to working on a blog corporate website. There are a lot of things that you have to consider while doing eCommerce websites like the homepage, the category pages and product pages. You have to optimize those product pages according to the keyword. You have to optimize product images and videos on the website.

These are the most basic things to be considered while stepping into the online world of rankings and SEO. Competition is high. One needs to have strong knowledge and experience of all the latest technologies.

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