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JavaScript SEO

Using JavaScript to make your website more interactive is common now. Gone are the days when websites were using only HTML. Now the webpages are transferred from plain HTML pages to interactive webpages using various JavaScript applications. Does it impact your website’s search engine ranking? What about SEO when it comes to JavaScript? Are there special considerations that SEO analysts have to make for JavaScript SEO? All these questions can be answered in one sentence and the answer is “yes JavaScript SEO is important”. But how it is important and how to do it? Let’s find out more about it in this useful post.

What Is JavaScript SEO?

As we have mentioned that the use of JavaScript on web pages is common now so it becomes important to include JavaScript in your SEO campaigns. While doing SEO for any website you need to consider JavaScript also. Because the majority of the pages have JavaScript embedded in them. The process in which we pay attention to optimize the JavaScript and its related content is known as JavaScript SEO.

Importance Of JavaScript SEO

If they are taking up a major portion of your website then it becomes important for all of us to do SEO for JavaScript. Neglecting JavaScript SEO is not a good idea. Search engines are also including JavaScript while analyzing and ranking websites on the search engine result pages (SERPs). So why should websites not have to pay attention to it?

Factors Impacted By JavaScript On A Website

So let’s get started with the factors that get impacted by JavaScript on a website. There can be hundreds of factors and elements of a website that get impacted by JavaScript. It all depends upon the type of website, usability and other related metrics. But here we are going to tell you about some common factors that are important to know before doing JavaScript SEO.

Pagination

Pagination is important in SEO Services and JavaScript directly impacts the pagination of any website. These days many web developers or web development platforms use JavaScript while working upon pagination.

Main Content

It is not a common factor. Because the majority of the time the main content is not impacted by JavaScript. But in some cases, the main content of the website also uses JavaScript sometimes.

User Experience

The most impactful factor of JavaScript is the user experience. And we all know how much important user experience has in SEO campaigns. Enhancing user experience with JavaScript is the common use of JavaScript.

Links

From links redirect to link generation, there are several uses of JavaScript here in this section of your website. Links are important for SEO, so if the links are important then JavaScript SEO becomes more important about links.

User-Generated Content

Websites are using user-generated content in more modified versions these days. From comments to reviews or ratings, everywhere we see user-generated content on various websites in various forms. JavaScripts are used to modify, represent or highlight this content.

How Search Engines Process JavaScript?

We are talking about SEO and not mentioning search engines is not worth it. We will be dealing with search engines while doing JavaScript SEO for any website. So it is important to see how search engines process JavaScript-powered webpages. We will need to comply with our SEO campaign with search engine guidelines and the process. So it becomes important to see how search engines deal with JavaScript while ranking web pages.

Let’s See Google’s Approach For JavaScript

With a major share in total global search queries, Google always tops the list of search engines. If your website is complying with the Google algorithms then it is good enough. Here we will also talk about Google’s approach towards JavaScript-powered websites.

Web Rendering System (WRS)

Google has announced publicly a system that specifically works upon JavaScript-powered pages. Google calls it a web rendering system (WRS) and this system has many factors included. Google and its bots are going through all these factors. Following are these factors.

  • Crawling
  • Processing
  • Rendering
  • Crawl Budget 

Steps To Follow In JavaScript SEO

Now the question is how you can do JavaScript SEO for your website. JavaScript SEO is part of technical SEO. We all know that technical SEO is a complex task and needs more time than other kinds of SEO. But here we are with some simple steps to follow for JavaScript SEO.

STEP 1: Allow Crawlers To Crawl JavaScript

The first thing that you have to do is to allow search engine crawlers to start crawling JavaScript on your website. Most commonly it is not set on “allow crawl” by default. Other than this go through the following steps.

Allowing In Robots.txt File

You have to edit and make changes to the robots.txt file to allow crawlers for JavaScript crawling.

Testing The Visibility With Tools

You need to check whether your JavaScript pages are visible to search engines and their bots or not. Users can use tools like Google Search Console to conduct a test of visibility.

Check Indexing With “Site” Command

Also, you need to check whether your web pages with JavaScript are properly being indexed by Google or not. You can use the “Site” command to check whether it is indexing.

STEP 2: Remove Duplicate Content

There might be chances of duplicate content due to the use of JavaScript on your web pages. You need to remove that duplicate content while doing JavaScript SEO.

Use Canonical Tags

Using canonical tags within JavaScript files is the best way to remove the duplicate content that occurred due to JavaScript.

STEP 3: Remove Errors

There are some errors that you need to remove while doing JavaScript SEO. These errors can impact your search engine rankings. Following are some major errors you need to remove during JavaScript SEO.

  • 404 Errors
  • Errors Related With URLs
  • Sitemap Errors 

Summary

JavaScript SEO is an important part of technical SEO. So it becomes important for SEO analysts to optimize the JavaScript portion of the website too. Before starting a JavaScript SEO task, some tests have to be conducted to find errors. During a technical SEO audit, you will find many flaws and errors that occurred due to JavaScript. The majority of the interactive parts are developed using JavaScript. After conducting the tests or audits it becomes easy to troubleshoot them to make your JavaScript visible to Google and its crawlers.

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